Vida The Label's story

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At Vida the Label, I design and make unique hand-made clothing that is perfect for any occasion. Creating beautiful, original and sustainable pieces for you in the most honest way I can.

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Vidas journey started when, at 16, I wanted to create one-of-a-kind pieces for myself, which quickly expanded into a desire to combat the harmful effects of fast fashion. What began as a small initiative for some extra holiday cash has now grown into a sustainable, slow fashion brand, built from the ground up on Instagram and now expanding into this online store.

 

The name Vida the Label is a tribute to my great-grandmother, Vida Bell, a skilled seamstress who spent her life sewing beautiful garments for those she loved. Her dedication to craft lives on in each piece I make today, but with a modern twist: sustainability at the core. "Vida" also means "life" in Spanish, representing the essence of what we aim to celebrate—life in its purest, most thoughtful form.

 

 

Commitment to Slow Fashion

 

When you purchase from Vida the Label, you’re not just buying clothing, you’re joining a movement. We believe in slow fashion, where garments are made mindfully and with purpose, rejecting the fast fashion model that promotes overconsumption and environmental harm. Every item is produced locally in New Zealand, using ethical practices, ensuring quality over quantity.

 

The production process is overseen by my family and me to ensure the highest standards of sustainability and craftsmanship. From design to delivery, we are committed to reducing emissions, using recycled packaging, and producing clothing without animal products or exploitative labor.

 

Why Sustainability Matters to Vida

 

We understand that the fashion industry has a profound impact on the world, both environmentally and socially. That’s why we take a stand against wasteful production and embrace slow fashion principles. By supporting Vida the Label, you're helping to challenge the status quo, choosing fashion that respects both people and the planet.

 

Be Part of the Change

 

Our goal is to help shift the global conversation around fashion to one of mindfulness and sustainability. When purchasing from Vida you are becoming a part of the change against fast fashion. Support this slow fashion business and do your part for the world.