About Vida

Vida The Label's story

 

​​I’ve always loved the arts and virtually anything creative. At 15, I started selling homemade clothes and crochet pieces on social media, just a hobby while at high school. But it quickly with all the support I was getting, it became clear I could do something bigger.

At 16, I launched my first website, shot my first "lookbook" with my best friends, and found the confidence to keep building.

Now, at 18, Vida is ready for its next chapter — and you’re along for the journey.

 

Every order, every comment, every bit of feedback helps shape the brand. You’re part of Vida, just as much as I am, and together we’re creating something meaningful.

 

Where does the name "Vida" come from? 

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Vida the Label is named after my great-grandmother, Vida Bell — a skilled seamstress who spent her life creating pieces for the people she loved.
“Vida” also means life in Spanish, which reflects what this brand is built on.
Family and community are the reason I get to do what I do, and Vida is a reminder to celebrate life every day

 

Commitment to Slow Fashion

Every piece from Vida is handmade locally in West Auckland, Aotearoa, using intentional production.

Supporting Vida means supporting slow fashion: rejecting overconsumption and valuing quality over quantity. 

 

I know people will always buy clothes — but choosing thoughtfully made pieces is a small, meaningful way to push back against the scary world full of fast fashion.